Developed and implemented international marketing strategies and plans to increase export sales in the group’s sixteen export markets, including North America, the Caribbean and Latin America.

Developed new products and packaging for the local and export markets, working with importers and distributors in all export markets to drive sales.

Also developed advertising and promotional campaigns for Lasco brands in key export markets in partnership with local distributors.

Directed Lasco’s entry into several new markets in the Caribbean, North America and Latin America (Panama, Guatemala and El Salvador) and managed several new product introductions.

Lasco NY end aisle display